NUDAKE Haus Dosan

2022년 2월 현재 도산대로에서 가장 핫한 베이커리 카페입니다. 전국에서 온 인싸분들과 패피분들로 가득합니다. 평일에 방문하더라도 조금 늦으면 웨이팅이 있을 수도 있는 곳입니다. (주말에는 언제 방문하시더라도 웨이팅 각오 하셔야 합니다.) 개성넘치는 빵들을 보고 있으면 눈도 즐겁고 입도 즐겁습니다. 보통 빵포장하러 오시는 손님들이 많으신데, 내부 분위기도 좋습니다. (카페는 지하1층에 있어요) 야외 테라스석까지 있어서 날씨 좋은 날 재방문해보고 싶네요 도산대로답게 가격은 매우 비쌉니다.

wow... awesome branding

Great desserts, not to say a pleasant atmosphere. The staffs are also very friendly. Definitely a must visit site when you come to Seoul.

"A place where your dessert fantasies come alive" One of Seoul’s most ambitious retail outlets, the futuristic “HAUS” complex combines three of I.I Combination’s key brands Gentle Monster (eyewear), Tamburins (cosmetics) and NUDAKE (bakery) in one five storey flagship store (opened February 2021). Summed up in their own words with the overarching theme “Make New Fantasy”, the basement bakery and café NUDAKE (누데이크) is one of the most eccentric dessert cafés in South Korea. Spatially the minimalist layout is unique with more art and cake displays than actual seats. The long table that leads from the entrance to the order counter includes a series of eye-catching visual displays, de-constructed old TVs and a line-up of pastries that include mini croissants (5x5mm), Pain au Black and Nu Brulee. Other cakes include: 1) Colosseo (Mascarpone cheese cake with black cocao crust) 2) Column (Layered blueberry compote with cream cheese icing) 3) Saint Honore Noir (Nudake's reinvention of a French classic; Black choux pastry with mascarpone and pistachio cream topping). 4) Peak (Matcha cream cake) No expense has been spared by branding manager Ha Yezin (하예진); installation art by Frederik Heyman, visuals by Italian artist Andrea Artemiso, exclusive soundtrack by Venezuelan producer ARCA and the same espresso machine set-up as Starbucks Reserve all point to the seriousness of this project. Established in 2011, Gentle Monster now has a total of 15 shops including three in UK, USA and China. Following the success of Seoul’s “HAUS” project it’s likely that the brand will take the concept overseas, showing off Korea’s advanced version of shop-in-shop retail. Behind the Counter: Victoria Arduino Black Eagle, Mahlkönig EK43S and two Victoria Arduino Mythos One grinders.

Super hype,super chaotic , super expensive. Once in a lifetime. Most items sold out anyway.

Interesting looking desserts but they don't taste as good as they look

There are many ways to be positioned or self-positioning oneself as experimental or path-breaking. But what’s the meaning of it, one must ask. I don’t find one from their presumably artistic desserts.

Quite a cool cafe with interesting desserts. It’s just right below gentle monster boutique so it was very convenient to go after shopping.