AMORE 성수

I visited Amore Cosmetics after reading the article that it opened a flagship store in Seongsu-dong, which is emerging as a hot place these days. It is about a block from the main street to a small alley, located between the waste material storage and small factories, and there is no parking lot. Shallow ditch, rocks, and trees are placed around the courtyard, which seems to preserve nature, and the exhibition hall using the existing buildings is wrapped low in the shape of'U'. As if reflecting the recent fashion, we tried to relive the old atmosphere by renovating the existing building with minimal construction without touching it deeply. When you enter the entrance, the receptionists who help you sign up will greet you. It is said that if you make a reservation in advance, you can participate in a makeup class. So there is a separate space for cleansing inside. You can follow the contents of the exhibition in the form of a long corridor in order to browse the products and listen to the guide's explanation. Here, you can get detailed information and try it, but you cannot purchase it. By creating a large front window facing the courtyard in all spaces, the natural scenery was read from the inside. When you go up to the second floor, there is a space where you can enjoy Osulloc tea. You can drink 20% cheaper using the discount ticket issued at the entrance on the 1st floor. A clean toilet is located here, with a staircase leading up to the rooftop. It is not a place to enjoy the scenery, but chairs and tables are available, so it is worth going up to the rooftop in a good season. This is a recent case that has been quite successful in terms of experiential marketing and spatial marketing. The efforts of companies that are keen to attract customers through online and offline are great. From the entrance, it is recommended to communicate with the online naturally by checking whether or not to join the website. The homepage is designed to be suitable for smartphone screens, so it is not awkward even in mobile SNS.

If you are a cosmetics lover, this is a facility worth visiting at least once. I'm done with Amore Line and they tell me to try everything.

The building under construction of Onion and Bot Café has been reborn as AMORE Holy Water. You can enter after signing up at the entrance on the first floor.Osulloc 50% discount coupon for special drinks and 5 free sample coupons will be issued immediately. Inside, you can experience various cosmetics and perfumes, Osulloc on the 2nd floor and a rooftop on the 3rd floor. In minutes resident make-up artist, and to be able to get help was a really strange place. On the 2nd floor, O'sulloc uses a wooden basket instead of a tray and you can carry it up to the 3rd floor.